Hi, I’m Lia!

I strive to present originality through a problem that is worth solving.

My process is expressive and experimental. It thinks, shares, listens, and iterates. For me, great design and creative solutions are equal parts methodical problem solving and creative spontaneity.

Problem setting and research enquiry are my idea of a playground. I jump into the problem, curiously exploring the nitty gritty, to decode insights, and form the clarity needed to execute an honest, exciting and innovative idea.

Culture keeps me curious.

I graduated from Loughborough University with first-class honours in (BA) Graphic Communication and Illustration.

During my studies, I embraced the opportunity to gain professional experience as a junior graphic designer in a creative marketing studio.

This placement year allowed me to immerse myself in the fast-paced agency environment, collaborating with multiple teams to produce both digital and print designs for luxury clients. This experience has equipped me with a solid understanding of agency operations and client expectations.